Digital marketing is a wild beast with countless grains to be harvested. For today’s proactive individuals and marketing experts, choosing the right seeds to plant could be the key factor in reaping success or a standard outcome. Master marketer Sabri Suby and other experts will tell you all about the following.
1. Search Engine Optimization (SEO)
Aw, search engines – the great matchmakers of the web. SEO is your dapper suit or your little black dress; without it, you’re just not getting into that SEO ball (on the first page of search results). Relevant keywords, meta descriptions, and backlinks are the tools of the trade. Just don’t overdo it, though; subtlety is key. It’s all about playing hard to get in the eyes of the algorithms.
2. Content Marketing
Content is King, right? That regal rascal rules the digital domain. Whether it’s the written word, videos, or graphics, valuable content resonates with your audience, ups SEO juice, and builds brand credibility. Remember, it’s not just about casting a wide net; it’s the quality, not the quantity, that attracts the digital fish.
3. Social Media Marketing
Welcome to the social soirée. Here, the rule is engagement. Conversations, shares, and connections – it’s the three-part harmony that makes social media tick. Platforms change as often as the wind, so keep your ears to the ground and your arsenal diversified. Instagram reels might be hot today, and ‘pinteresting’ visuals may pin your success tomorrow.
4. Email Marketing
Ah, the age-old email – it’s like a phoenix, rising from the ashes of spambots. Personalized and targeted emails are a solid, yet understated, weapon in your digital arsenal. They nurture leads and put a friendlier face on your brand. It’s not spam if it’s helpful (and funny!), right?
5. Pay-Per-Click (PPC) Advertising
Time is money, right? With PPC advertising, it’s more like “instant is money.” You buy visits to your site rather than earning them organically. Google AdWords, Facebook Ads – these are your tickets to the fast track. Ensure you have a polished landing page to provide value to the visitor’s click.
6. Influencer Marketing
Trust is the name of the game here. People admire and listen to influencers – the Oprahs and Grahams of the digital world. Collaborations with these voices can introduce your brand to new circles. But choose influencers wisely; you don’t want your digital matchmaker setting you up with commitment-phobes.
7. Affiliate Marketing
Here, marketers are the high-stakes gamblers, and affiliates are the lucky tokens. They promote your products and, in return, receive a little slice of the sales pie. It’s a win-win if the affiliates’ promotion aligns with their audience’s interests and needs. Remember, only invest in these relationships if they’re likely to yield positive returns.
8. Video Marketing
In the content kingdom, video is the crown jewel. It is more clickable and shareable than its written or graphic counterparts. With platforms like YouTube and TikTok reigning over billions of screens, video content can be the golden ticket to engagement. Just try not to bore the pants off your viewers.
