TikTok’s 1 billion users engage with branded content, and its collaborative nature allows trends to spread rapidly from just one great video.
That’s fantastic news for marketers hoping to see TikTok grow. While getting a viral video on TikTok is never guaranteed, knowing the tricks dramatically improves your chances.
As a platform based on user-generated content and authenticity, it also offers significant opportunities for influencer marketing.
Some businesses avoid TikTok influencer marketing since it appears dominated by prominent personalities and a younger demographic. However, the platform’s viewership is rising, making it easier than you think for your company to stand out.
TikTok’s algorithm and different specializations make it an ideal platform for brands to execute successful influencer campaigns.
So, if you want to learn how to become famous on TikTok without followers or even without displaying your face, read on for our top tips and methods.
How to Go Viral on TikTok (Even with a Small Following)
It’s not all about how many followers you have on TikTok. The algorithm prioritizes interaction over follower count. That means your material might become viral even if you’re new.
The following outlines how to maximize TikTok’s system:
- Produce Engaging Content: Ensure that your films are of good caliber and appeal to the viewers. It might be witty, gorgeous to look at, or educational.
- Join Trends and Challenges: Participate in trending topics and challenges with pertinent hashtags to boost your visibility.
- Utilize Popular Music: Music is essential on TikTok. To draw attention, pick well-known tunes or sounds that complement your topic.
- Quickly Grab Attention: Start the video with an intriguing question or introduction to keep viewers interested.
- Be Reliable: Publish material frequently to maintain your audience’s attention and the algorithm’s interest.
- Work together with Influencers: To expand your reach and establish credibility, associate yourself with influencers with similar fan bases.
Recall that strategy, good fortune, and content are the keys to becoming viral on TikTok. To discover what works for you, continue experimenting while staying loyal to your brand.
The TikTok algorithm: How to work with influencers on the platform to your advantage
Here’s how to work with TikTok influencers to harness the TikTok algorithm and boost your chances of going viral, even if you want to buy TikTok views:
- Encourage Audience Involvement: TikTok gives points for interaction, so work with influencers to promote likes, comments, and shares. Challenges on TikTok are an excellent method of engaging users. To promote interaction, pose queries or challenges to your audience. This increases the likelihood that people will see your material and fosters the development of a brand community.
- Avoid Trying to Be a One-Hit Wonder: Post regularly and collaborate with influencers regularly. Try out several content formats to find out what appeals to your audience. On TikTok, consistency is essential. To keep your audience interested, update frequently and interact with them.
- Target Viewers Who Are Already Interested: Assist influencers that have a large number of active followers. Their audiences are more inclined to engage with your content, and their suggestions are taken seriously. Look up active TikTok influencers and engage with their fans daily.
- Posts Should Not Be Deleted: Retain videos on your page even if they don’t perform as well as you had hoped. Prior posts can boost your account’s success because the TikTok algorithm values authenticity. Post regularly and keep interacting with your followers. It’s vital to keep your material up to date and visible to everyone because you never know when a piece can become viral.
Steps for Finding TikTok Influencers
Here’s how to find TikTok influencers in 4 simple steps:
Understand TikTok’s Demographics and Your Audience
Evaluate if your target market uses TikTok and whether your company would be appropriate before proceeding.
Though TikTok’s user population is growing increasingly diverse, most users are under 35, and over half are female.
All ages, from teenagers to seniors, can use TikTok. It isn’t limited to children.
Still, millennials and Gen Z users make up the majority of users and use the app the fastest.
Your target market may not be on TikTok now if it is older and more serious.
Determine Your Niche
If your audience uses TikTok, think about what they like and the groups they belong to, which are called niches. Finding your niche helps you find influencers who have fans interested in your brand.
For instance, there’s a big niche on TikTok about parenting. People like Ashley Soto, who has over eight million followers, share funny videos about being a mom.
Dancing, cooking, fashion, and beauty are also popular niches, but they’re crowded. Getting more specific to find people who like your brand is better.
Not sure where to start? TikTok’s ‘Discover’ tab shows trendy hashtags, giving you an idea of what’s popular. You can also find for keywords related to your business, like ‘Beauty,’ to see trends. Then, look at the hashtags and start finding creators who use them.
Find Influencers in Your Niche
Don’t just look for the most popular TikTok stars. Instead, focus on those who are into your brand.
You don’t have to spend a ton on TikTok influencers. Magda Houalla from Aspire says, “Anyone can be an influencer, even new TikTokers or big fans of a brand.” We help brands connect with anyone who can boost their business.
Here’s how to find TikTok influencers:
- Google search: Search for hashtags or topics related to your brand.
- Hashtags: Click on trending hashtags to find popular videos.
- TikTok Creator Marketplace: This tool shows an influencer’s engagement, views, and audience.
- Other social media: Many influencers are on Instagram and TikTok.
- Influencer platforms: Use platforms like Aspire to find influencers. You can filter by keyword, location, and more. Visit our TikTok partnership page for help.
Vet Your Potential Influencers
Before teaming up with influencers, ensure their content and followers match your brand.
Consider:
- Engagement: Check likes, comments, and shares. Many views are good, but negative comments may reflect poorly on your brand.
- Audience: See if their followers match your target customers. Engage with their content to understand their audience.
- Values: Ensure their interests align with yours. Look at their past content and do a quick Google search.
For example, if your skincare brand promotes a natural look, avoid partnering with influencers who promote bold makeup to teenagers.
By following these steps, you can find the right TikTok influencers to help boost your brand’s presence on the platform.
Conclusion
While tackling TikTok marketing as a brand might be intimidating, knowing how to boost your videos’ visibility and interaction will help you leverage the platform’s algorithm.
Collaborating with social media influencers can aid in grabbing Gen Z’s attention. It may also help you see how to run your business as a TikTok influencer. Making your brand go viral on TikTok will eventually come naturally to you. Working with more influencers will boost your strategy’s likelihood of becoming viral and help you achieve long-term success.
